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Okada Dash: a roadside billboard beside a Lagos road, showing a Triveelo advert
Advertise in LagosInside free Nigerian games

Your name on the road

Billboards, bus stops, danfo wraps and radio spots in the world players ride through. Booked by the week, paid in naira.

No pop-ups. Nothing stops play.

In the game

Where your ad appears

Every placement below is a real screenshot from the games. Prices are set per placement, zone and week.

  • Okada Dash: a roadside billboard at dusk with a Triveelo advert on it

    Okada Dash and Change Dey

    Roadside billboard

    A large image beside the road, seen at speed.

  • Okada Dash: passengers wait at a bus stop beside a sign carrying an advert

    Okada Dash and Change Dey

    Bus-stop sign

    A sign where riders wait, close to the road.

  • Okada Dash: a shopfront sign above a door on a Lagos building

    Okada Dash and Change Dey

    Shopfront sign

    Your name above a shop door on the street.

  • Change Dey: a blue and white bus passes with a Triveelo advert along its side

    Change Dey

    Danfo and bus wrap

    Your advert along the side of a bus as it passes.

  • Change Dey: from inside the danfo, an advert panel above the window

    Change Dey

    Interior panel

    A panel inside the danfo, in view the whole ride.

  • Okada Dash: a lit shout-out board above the road with a scrolling message

    Okada Dash

    Shout-out board

    A short message for a birthday, a welcome or a shop.

  • Okada Dash: a jingle card for Okada FM over the road beside the lagoon

    Okada FM and Go-Slow FM

    Radio spot

    A short jingle between tracks, played to riders.

  • More ways in

    Artist song spots and sponsored missions are arranged with our team.

    Talk to us

Three steps

How it works

  1. 1

    Pick a spot and weeks

    Choose the game, the placement, the Lagos zones and the weeks. You see availability and the weekly price before you pay.

  2. 2

    Upload your ad

    Add an image or audio file, or write a shout-out. Our checks flag problems at once, and you preview it in the game.

  3. 3

    Approved and live

    A person reviews every ad. Once approved it runs for your weeks. If we cannot run it, you are refunded in full automatically.

Measurement

What counts as an impression

We count a view only when a player could really see your ad, and a listen only when they could really hear it.

Seen

At least 50% of your ad on screen, filling at least 1.5% of the screen, for 1 continuous second.

Heard

A radio spot counts after 2 seconds played with the game sound on.

Your dashboard shows counted impressions and unique players for the weeks you booked, with a CSV download.

Safe to book

Every ad is checked

Our players include young people, so we look after what they see.

Reviewed by a person

Automatic checks run when you upload. A person then reviews every ad before it goes live.

Refunded if rejected

If we cannot run your ad, you get a full refund automatically. You pay by card or bank in naira through Paystack.

Categories we refuse

  • Betting and gambling
  • Loans and credit
  • Crypto and trading schemes
  • Alcohol
  • Adult content
  • Political advertising
  • Herbal or medical cures
Read the ad policy

For designers

Media assets and specs

Send us the right size and your ad goes live without delay. Keep logos and words inside the dashed safe area (10% in from each edge), because the game can crop or tilt the edges. Our checks tell you at once if a file needs fixing.

  • Roadside billboard

    Shape
    16:9 (Roadside billboard)
    Smallest size
    1280 x 720 pixels
    Download template
    File types
    PNG, JPEG, WebP
    Biggest file
    5 MB
  • Bus-stop or shopfront sign

    Shape
    3:4 (Bus-stop sign)
    Smallest size
    600 x 800 pixels
    Download template
    Shape
    4:1 (Shopfront sign, Interior panel below the windows)
    Smallest size
    1200 x 300 pixels
    Download template
    File types
    PNG, JPEG, WebP
    Biggest file
    5 MB
  • Vehicle wrap

    Shape
    2:1 (Danfo bus wrap, Passing danfo and BRT wrap, Your danfo livery (hero wrap))
    Smallest size
    1024 x 512 pixels
    Download template
    File types
    PNG, JPEG, WebP
    Biggest file
    5 MB
  • Radio jingle

    File types
    MP3, OGG, M4A, WAV
    Biggest file
    10 MB
    Length
    15 to 30 seconds
    Loudness
    Aim for around -16 LUFS and make sure the audio never clips.
  • Artist song spot

    File types
    MP3, OGG, M4A, WAV
    Biggest file
    10 MB
    Length
    60 to 300 seconds
    Loudness
    Aim for around -16 LUFS and make sure the audio never clips.
  • Birthday or shout-out

    Messages
    • Happy birthday {name}! From {from}
    • Congratulations {name}! From {from}
    • Welcome home {name}! From {from}
    • {name}, we love you. From {from}
    Each name
    Up to 24 characters. No images.
  • Sponsored mission

    How to book
    Arranged with our team. Contact us

Creative rules

  • We do not run: Betting and gambling, Loans and credit, Crypto and trading schemes, Alcohol, Adult content, Political advertising, Herbal or medical cures.
  • You confirm you own or have licensed your image, audio or music.
  • Add your ARCON approval reference if your advert needs one (optional).
  • A person reviews every ad. If we cannot run it, you are refunded in full automatically.

Good to know

Advertising questions

  • What can I advertise inside a Triveelo game?

    Roadside billboards, bus-stop signs, vehicle wraps, radio jingles, artist song spots, shout-outs and sponsored missions, all placed in the game world players drive through. No pop-ups and nothing that stops play.

  • Who can advertise?

    Nigerian small businesses such as shops, salons, restaurants and tailors, artists who want their song on in-game radio, families and friends sending a shout-out, and brands reaching a young, mobile audience.

  • How much does an ad cost?

    Prices are set per placement, zone and week. You see live availability and the weekly price before you pay.

  • How do I pay?

    Pay by card or bank in naira through Paystack.

  • Is every ad checked?

    Yes. Automatic checks run when you upload, then a person reviews every ad before it goes live. If we cannot run it, we refund you in full automatically.

  • What do you not accept?

    Our players include young people, so some categories are refused outright, including betting, loans, crypto and alcohol. You can add your ARCON approval reference where your advert needs one.

  • How do I see how my ad did?

    Your dashboard shows counted impressions and unique players for the weeks you booked, with a CSV download.

Ready to book?

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